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Privacy Policy

Last updated: 15 November 2025

Welcome to The Midnight Market (“we”, “us”, “our”). We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you interact with our website, social media pages, shop from us, or contact us for support.

By using our services, you agree to the terms in this Privacy Policy.

1. Who We Are

The Midnight Market is a South African online store specialising in K-pop albums, photocards, event merchandise, and curated collector services.

Business Name: The Midnight Market
Location: Johannesburg, South Africa
Instagram: @the.midnight.market
Email: [email protected]

2. What Information We Collect

2.1 Information You Provide

We collect personal information when you:

  • Place an order

  • Contact us via email or Instagram

  • Submit a form or sign up for updates

  • Request customised products (like member-select orders)

This may include:

  • Name

  • Email address

  • Phone number

  • Shipping address

  • Order details

  • Proof of payment

  • Instagram handle

  • Any optional information you choose to share

2.2 Automatically Collected Information

When you browse our website, we may automatically collect:

  • IP address

  • Device details

  • Browser type

  • Pages visited

  • Basic analytics for improving the store

Cookies may be used for essential website functions and checkout.

3. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Confirm payments and manage refunds

  • Provide order updates

  • Offer customer support

  • Improve our services and product offerings

  • Prevent fraud

  • Send restock notifications or promotions (only if you opt-in)

We do not sell or rent your information.

4. Legal Basis for Processing (POPIA)

Under the Protection of Personal Information Act (POPIA), we process information based on:

  • Contractual necessity – to fulfil and deliver orders

  • Legitimate business interest – fraud prevention, analytics, service improvement

  • Consent – for marketing and optional features

5. Payments

Payments are securely processed through:

  • EFT

  • Paystack / BobPay (if used)

  • Any future approved payment gateways

We do not store or access your card details. All sensitive payment data is handled by secure third-party processors.

6. Shipping

We ship orders through trusted courier partners such as:

  • BobGo

  • The Courier Guy

  • Aramex

  • Others as required

To fulfil your delivery, we share:

  • Your name

  • Your phone number

  • Your delivery address

Each courier has its own privacy policy for how they handle your information.

7. Data Storage & Security

We take reasonable measures to keep your data safe, including:

  • Password-protected systems

  • Restricted access to customer information

  • Encrypted communication where applicable

Your data is retained only as long as necessary for legal, accounting, or operational reasons.

8. Your Rights Under POPIA

You have the right to:

  • Access your personal information

  • Request corrections or updates

  • Ask for deletion of data (unless required for legal purposes)

  • Withdraw consent for marketing

  • Request information about how your data is stored or used

To exercise any rights, please contact us.

9. Third-Party Services

We may use third-party services for:

  • Website hosting

  • Analytics (non-invasive)

  • Payment processing

  • Courier delivery

  • Email marketing (e.g., Omnisend)

These providers may store information in South Africa or internationally.

10. Cookies

Our website may use cookies for:

  • Basic functionality

  • Checkout and cart management

  • User experience improvements

You may disable cookies in your browser, but some features may not work correctly.

11. Updates to This Policy

This Privacy Policy may be updated from time to time. The most recent version will always be available on this page.

12. Contact Us

For questions or privacy-related requests, reach out to us:

Email: [email protected]
Instagram DM: @the.midnight.market

 

 

 

 

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